What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hometown Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Raleigh County Waste Authority Recycling Program

Subaru Love Promise Heart

Love Promise Stories from Hometown Subaru

Hometown Donates Bicycles  –  Stacy W

Hometown Donates Bicycles

Children are the most important part of our lives and our future. Hometown Automotive Group donated six bicycles to Stanaford Elementary for the most improved students. Students work hard all year long and are rewarded with a new bicycle at the end of the year for the most growth in their grade level. Hometown donated a bicycle for each grade level Pre K- Fifth grade. We greatly appreciate their generosity and taking time out of their day to celebrate this great accomplishment with our students. Thank you hometown for helping us impact our students lives and showing them that we when work together as a community great things can happen!

Hometown Donates to Help Cancer Patients  –  Breanna S

Hometown Donates to Help Cancer Patients

Hometown Subaru recently partnered with the Carl Larson Cancer Center (CLCC; formerly known as the Raleigh Regional Cancer Center) to donate blankets, craft kits, and messages of hope to cancer patients undergoing treatment in the area. Brothers Brad (a radiation therapist at CLCC) and Alex Williams (CFO of Hometown Subaru) saw the need to make patients more comfortable during treatment, and worked together in conjunction with The Leukemia & Lymphoma Society (LLS) as part of the “Subaru Loves to Care” program this summer. The staff and patients at CLCC were excited to receive the 10 arts and crafts kits and 80 blankets, delivered with care by Hometown Subaru team members. The blankets will be helpful because many patients get cold due to their condition or as a side effect of their medication. The craft kits will be available as a distraction for those who often spend up to several hours in treatment. Hometown partnered with LLS in 2016 as well, but this year was extra special because CLCC is less than 15 minutes from the dealership, meaning the Subaru staff was able to help people in their own community during their time of need. All of us at the Western PA & WV Chapter of LLS are extremely grateful to Hometown Subaru for partnering with us to spread love, hope, and warmth to cancer patients right here in our own hometowns.

Flood Relief Efforts in West Virginia  –  Margaret O

Flood Relief Efforts in West Virginia

Beckley, WV April 6th, 2017 Subaru Share the Love Event Raises over $51,000 for United Way’s. During this 9th year of Subaru’s Share the Love Event, all eight West Virginia Subaru retailers went above and beyond by selecting United Way as their hometown charity to support flood relief efforts in central and southern West Virginia. As the Share the Love hometown charity, customers at Hometown Subaru had the option to select the United Way to receive the $250 donation when they purchased or leased a new Subaru in November and December. These donations were then matched by Hometown Subaru. United Way of Central WV, United Way of Greenbrier Valley and United Way of Southern WV were very thankful for these Subaru retailers and their joint effort to raise funds for people most affected by the June 2016 flood. The check presentation was made at United Way of Southern West Virginia by Subaru retailers from Cole Subaru, Jenkins Subaru and Hometown Subaru.

Subaru Loves Learning 2016  –  Mike F

Subaru Loves Learning 2016

Hometown Subaru recently partnered with the American Association for the Advancement of Science. Through this initiative, Subaru and Hometown Subaru donated outstanding science books witht he goal of engaging young learners in the world of science and inspire them to want to learn more at Stanaford Elementary School

RCCOA's Share the Love Experience  –  Terri T

RCCOA's Share the Love Experience

During 2016, Raleigh County Commission on Aging (RCCOA) was fortunate to be chosen as the Hometown Charity for Hometown Subaru in Mount Hope, WV. When Ernie Davis, owner of Hometown chose RCCOA, he stated, “I want to feed people.” The partnership was a great one. RCCOA feeds 165 hungry seniors in Raleigh County, WV, six meals every week. During March of 2016, RCCOA participated in the March for Meals event sponsored by Meals on Wheels America. Several employees of Hometown Subaru helped us deliver meals that month, and served meals in our dining room. They also helped us raise some donations. RCCOA was one of the charities included in the Share the Love Event at Hometown Subaru, and recently received an amazing donation from Subaru of America and Hometown Subaru of $11,260.77! Our government funding for meals programs is currently being threatened. This donation has given us hope for the future.

Subaru Loves Pets 2016  –  Mike F

Subaru Loves Pets 2016

Pets are an important part of our lives, and many of our customers' lives as well. In October, at Hometown Subaru, we collected pet food and supplies to help the Raleigh County Humane Society. This is important to care for these animals in the process of finding their permanent home. We are proud of the work the community has done in providing these supplies to the great staff down at the Humane Society!

Subaru Share The Love 2016  –  Mike F

We would like to thank everyone who purchased a car this holiday season from our dealership. The money donated on your behalf to these worthy charities will help make a difference in the lives of many, and we would not have been able to do it without you, our valued customers. We want everyone to have a great 2017 going forward!

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to New River Elementary School in the Fayette County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 6,596 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 253 trees, 1,122 gallons of gasoline, 9,562 plastic bottles, and 43,980 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.